Fundamentally, Transmedia is multichannel storytelling that heightens the audiences’ engagement, understanding, enjoyment and involvement in and of the story, its characters and messages. Transmedia uses many digital and live storytelling tools – including real life alternate reality play, digital media and games, video, television, social, mobile and a whole host of new platforms that are fast evolving. The end goals of any transmedia project is to delight and engage your audience to the highest levels possible.
Fundamentally, Transmedia is multichannel storytelling that heightens the audiences’ engagement, understanding, enjoyment and involvement in and of the story, its characters and messages. Transmedia uses many digital and live storytelling tools – including real life alternate reality play, digital media and games, video, television, social, mobile and a whole host of new platforms that are fast evolving. The end goals of any transmedia project is to delight and engage your audience to the highest levels possible.
